Fast Company's Co.Design tries to bridge the fuzzy border between design and business. The site has been started with a few simple premises in mind. First, design is a window onto the world at large, and the culture we live in. When a designer sets down to make something new, she can't help but have some idea about how some object could be so much better than ever before.

This might be how the handle of kitchen tool curves, or the shape of buttons on a dialysis machine -- but it all comes from a similar motivation. Designers create objects that meet some unrecognized need. All businesses strive to do the same thing. So we believe that a company's most important employees aren't its bankers or management gurus, but rather the graphic, industrial, and interface designers who design the things a company actually makes.

Thus, we cover breaking news about new products, business ventures, and wild ideas. Likewise, we also bring you controversial ideas and publish essays from some of today's leading designers. All of these are intended to start new conversations, and inspire new ideas. (And to that end, we also publish plenty of visual inspiration, every day.)

go to: fastcodesign website

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