The exhibition concept has been commissioned by the French video game producer Infogrames to celebrate the 30 years of video games. The exhibition also has been envisioned as a pilot project to launch a vast building complex in Lyon, a 'gamevillage', dedicated to the culture of video gaming, including cultural, educational, scientific and industrial facilities. According to these ambitions the project focused on video games as a mass culture having a two-fold approach: on the one hand to present its interdisciplinary domain of applied research and on the other hand to immerse the public in an environment of play and exploration proper to the realm of video games.

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